About The Founders and The Journey

Tildi was born from the combined expertise and shared passion of a mom and daughter duo, Bindi and Bansari Rao, who are based in New Delhi, India.

Bindi, with a rich background in marketing and sales, had always been passionate about understanding the needs of customers and building meaningful relationships with them. As a mom, she had often struggled to find clothing for her daughter that was both beautiful and comfortable. This sparked the idea to create a brand that did just that.

Bansari, with her education from UC Berkeley and London Business School and experience in consulting, saw an opportunity to bring this vision to life. Together, they merged Bindi’s customer-focused approach with Bansari’s strategic mindset to create a brand that prioritizes both beauty and comfort for kids.

What began as a family conversation has grown into a brand dedicated to making high-quality, stylish, and comfortable clothing that both children and parents love.